Digital Marketing Analytics and Measurement: Advanced Web Analytics

Digital Marketing Analytics and Measurement: Advanced Web Analytics

Explore the advanced features of Google Analytics and how to use them to draw out insights to improve your marketing activity.

Learn to use advanced web analytics features to gain better marketing insights

On this course, you’ll learn about the more advanced functionality in Google Analytics and how you can use analytics techniques to create a robust approach to your analysis.

Discover advanced techniques within Google Analytics

Exploring the more advanced reports and features, you’ll learn about the less used analytics techniques and tools which can help you gain extra insights. This includes filters and segments that can help you investigate further by isolating traffic from a particular campaign or source. You’ll also explore analytics insights, analytics search, segments, and comparisons.

With this knowledge, you’ll learn how to interrogate the data to draw out insights across the user journey to help you understand how each channel, interaction, and piece of content is contributing to your end goals. This will allow you to optimise each step to maximise your conversion rate.

Navigating Digital Success: Advanced Web Analytics in Digital Marketing

In the dynamic landscape of digital marketing, harnessing the power of advanced web analytics is paramount to driving informed strategies and maximizing online impact. Digital marketing analytics and measurement serve as the compass that guides businesses through the vast online realm. By delving into the intricate details of user behavior, engagement, and conversion rates, advanced web analytics unveils actionable insights that fuel data-driven decisions. This multifaceted approach empowers marketers to optimize campaigns, enhance user experiences, and fine-tune marketing tactics with precision. As brands strive for digital excellence, embracing advanced web analytics as a cornerstone of their strategy catapults them ahead in the ever-evolving digital landscape.

Beyond Metrics: Mastering Digital Marketing Analytics with Advanced Web Insights

Digital marketing’s evolution hinges on the precision of analytics and measurement, where advanced web analytics emerges as a beacon of strategic enlightenment. Within the realm of data-driven decisions, understanding user journeys, interaction touchpoints, and conversion pathways defines success. Advanced web analytics unravels the intricate tapestry of digital engagement, offering a nuanced perspective that goes beyond mere metrics. This deeper understanding translates into refined marketing strategies, customized user experiences, and heightened ROI. By navigating the complexities of advanced web analytics, businesses transform digital challenges into opportunities, elevating their brand’s digital presence and resonating powerfully with their target audience.

Learn to configure and customise Google Analytics setup using Tag Manager

You will discover how to configure Google Analytics based on your requirements and objectives. From customising reports and how they are visualised to analytics admin, configuration, setting up events, and tracking using Tag Manager.

By the end, you’ll know about the more advanced functionality and how to gain better insights to differentiate your digital marketing and drive results.

Gain digital marketing skills from industry experts

This course is designed by Target Internet’s CEO Daniel Rowles with The Open University. Daniel has provided expertise to well-known brands such as the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal, and Warner Bros.

What topics will you cover?

  • Analytics insights
  • Tag manager
  • Segments and comparisons
  • Analytics admin and configuration
  • Changing report views

Prove you’re job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass assessments.
  • Receive certificates validated by the educating organisation.
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dreams a reality.
ExpertTracks certificate
Digital Marketing Analytics and Measurement: Advanced Web Analytics

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to…

  • Explore the more advanced reports and features within Google Analytics
  • Identify how to configure Google Analytics based on your own use case and objectives
  • Interpret how to customise reports and how they are visualised within the Google Analytics interface
  • Investigate how to interrogate data effectively to gain insight

Who is the course for?

This course is ideal for those who are interested in using web and channel analytics to get more from their digital marketing activity.

It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications, and business.

Who will you learn with?

Daniel Rowles

Daniel Rowles

MD – helping upskill the world’s leading organisations in Digital Marketing & Digital Transformation.

Host of the Digital Marketing Podcast, a global top 20 business podcast.

Who developed the course?

The Open University

The Open University

As the UK’s largest university, The Open University (OU) supports thousands of students to achieve their goals and ambitions via supported distance learning, helping to fit learning around professional and personal life commitments.

Digital Marketing Analytics and Measurement: Advanced Web Analytics

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