Modernise your marketing strategy and stay ahead of the curve by learning about the latest digital trends and technologies.

Take your digital marketing skills to the next level.

The tools of digital marketing evolve almost daily. To stay up-to-date and ahead of the curve, marketers need regular training in new trends and technologies.

On this three-week course from the Nottingham Business School, you’ll discover the latest developments shaping digital marketing, From the Gartner Hype Cycle to consumer behaviour and marketing strategy, you’ll master key concepts and gain crucial skills for the future.

Navigating the Shifting Tide: Emerging Trends and Technologies in Digital Marketing

In the dynamic realm of digital marketing, adapting to the winds of change is paramount for maintaining a competitive edge. As the digital landscape undergoes rapid evolution, businesses are compelled to explore novel trends and cutting-edge technologies to connect with their target audience effectively.

Voice search optimization has emerged as a game-changing trend, as search engines refine their algorithms to accommodate conversational queries. By tailoring content to match these natural language patterns, brands can secure higher visibility in search results.

Simultaneously, augmented reality (AR) and virtual reality (VR) are transcending conventional boundaries, enabling brands to offer immersive, interactive experiences that captivate audiences.

By embracing these transformative trends, businesses can solidify their presence in the digital sphere and position themselves as pioneers in the ever-changing world of digital marketing.

Data Revolutionizing Digital Engagement: Leveraging Insights and Innovations

In the second wave of the digital marketing revolution, data takes center stage, propelling marketers toward more informed and personalized strategies.

The fusion of big data and predictive analytics empowers businesses to decipher consumer behaviors and preferences, enabling hyper-targeted campaigns that resonate deeply.

Machine learning and automation further streamline processes, optimizing ad targeting and enhancing the overall customer experience. However, in an era dominated by data, it’s crucial to strike a balance between leveraging insights and respecting user privacy.

By integrating ethical data practices and transparent communication, brands can foster trust and build enduring relationships with their audience.

In this new era of digital marketing, the convergence of advanced technologies and a profound understanding of consumer needs is the compass guiding businesses toward unparalleled success.

Master organisational strategy and consumer behaviour

Marketing is just one piece of the organisational puzzle. To make sure your campaigns are aligned with company strategy, you need to understand all aspects of your organisation, brand, and target audience.

In the second week of the course, you’ll delve into organisational strategy, consumer behaviour, and the readiness and capability framework.

Upskill and take advantage of professional mentoring

Continuing professional development is the only way to stay on top of developments in the field. Led by business experts at Nottingham Business School, this course has been specially designed to provide training and mentoring to help you progress in your digital marketing career.

You’ll finish the course with the tools, skills, and support you need to future-proof your digital marketing strategy.

Syllabus

• Week 1Emerging Trends: Looking Beyond the Current 
• Week 2What’s Important for the Organisation? Sifting Popularity from Suitability 
• Week 3Training vs. Education: ‘Edutrain’ 

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

• Available nowJoin today

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to…

• Understanding of ‘digital disruption’ and what it means for your organisation.
• Emerging trends in digital marketing.
• The wants and needs of your target audience.
• Training needs to education needs within an organisation.

Who is the course for?

This course is designed for new and seasoned digital marketing professionals who are interested in new training and professional development.

The course will help you position yourself on the job market and take your career to the next level.

Who developed the course?

Nottingham Business School

Nottingham Business School’s (NBS) purpose is to provide research and education that combines academic excellence with positive impact on people, business and society.